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Operational BI vs Strategic BI

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Operational Business Intelligence

Operational business intelligence is often associated with reporting from a transactional or operational data source, and typically is consistent with reporting of data within or during an organizational business process. Further, operational business intelligence can be defined as analytics that is tightly connected or embedded within common business processes with the twin goals of supporting operational decision making and monitoring organizational operations.

Operational Business Intelligence

In general, operational business intelligence provides time-sensitive, relevant information to operations managers, business professionals, and front-line, customer-facing employees to support daily work processes. Additionally if the data retrieved from the analysis directly supports or helps complete an operational tasks, then the intelligence is operational in nature.

Tangible results of operational business intelligence can include:
•  Invoices
•  Meeting Schedules and Badges
•  Receipts
•  Shipping Documents
•  Financial Statements
•  Marketing Mailing Lists

Strategic Business Intelligence

Strategic business intelligence is often associated with reporting from an analytical data source, data mart, or data warehouse. Fundamentally, strategic business intelligence improves a business process by analyzing a predetermined set of metrics relevant to that process and provides historical context of data.  In addition, strategic intelligence provides the basis for forecasting, goal-setting, and strategic planning and direction.

Strategic Business IntelligenceThe focus of strategic business intelligence is on (1) collection, organization and storage of huge amounts of data, (2) optimization of that data for rapid reporting and analysis, (3) and identification of key business drivers through the analysis of historical facts, (4) assistance with answering key business questions.

Questions answered by strategic business intelligence can include:
•  Who are the most valuable customers?
•  Which customers are most likely to buy additional products / services?
•  Which products can be bundled together?
•  Which territories or regions have the highest project growth?
•  What is the optimal price of our products?
•  What is the total cost associated with customer acquisition?
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Operational, Tactical, & Strategic Dashboards

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Xcelsius DashboardAs your organization seeks to better understand its customer and manage a diverse line of services and products, operational, tactical and strategic dashboards should become a critical addition to your planning and decision-making toolbox. Whether the dashboard provides your Executive Director a 30,000-foot view of the organization as a whole, or the product line manager an interactive interface which allows exploration into the details of a particular product’s performance, your organization can benefit a well-built dashboard.

Achieving accuracy and consistency for all dashboards within an organization can be both a challenging and expensive task. To this end, TMA Resources delivers three categories of dashboards to its customers to ensure that the right type of presentation is delivered to your organization’s decision–makers …

• Operational Dashboards: Continuously monitor core business processes with real-time transactional data. Alert your managers upon thresholds being exceeded or upon an exception in the data.

• Tactical Dashboards: Provide the department manager with a quick view into how his or her department is performing and highlight areas of concern—so the manager can take action to forestall less-than-optimal performance.

• Strategic Dashboards: Provide senior managers and executives with a glance of the organization’s performance in relation to strategic goals. These dashboards are typically based upon data residing in one of the organizations data warehouses or data marts and contain time-stamped snapshots of data.

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