Although they’re not pure-play business intelligence vendors, IBM, Microsoft, Oracle Corp., and SAP Business Objects own two-thirds of the $6 billion business intelligence (BI) market because they have optimized their BI platforms to work well with their respective enterprise and information management applications, according to Gartner Inc. This integrated approach, as well as the fact that many enterprises already have these vendors’ ERP and information management applications in place, is swaying customers to standardize on one of their BI platforms. (source: searchcio.com)

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