Oracle Business Intelligence (BI) Analytical Applications

Business Intelligence, Oracle BI, Posts Jun 07, 2011 1 Comment
Rather than just being a platform or development environment, Oracle Business Intelligence (BI) Analytical Applications are fully inclusive business intelligence solutions that incorporate all of the key metrics, workflows, and business processes for a particular business function.  Bundled within theses solutions are numerous pre-built components including:
•  Dashboards
•  Metrics
•  Reports
•  Drill-down paths
•  Dimensional models
•  Naming standards
•  Database objects
•  ETL routines
•  Metadata
•  Security

In addition, Oracle BI Analytical Applications contain universal adapters that allow for rapid integration and direct connections with leading commercial-off-the shelf (COTS) packages including SAP, Oracle E-Business Suite, PeopleSoft, and Siebel applications systems.

Oracle BI Analytical Applications come bundled with best practices and industry standards built-in. Additionally, they include all of the functionality required to conduct business intelligence for many common business functions including financials, human resources, sales, service, contact centers, marketing, supply chains, order management and fulfillment business areas.

Oracle BI Analytical Application Modules

Fundamentally, Oracle BI Analytical Applications are built upon the Oracle BI Platform and provide complete end-to-end, prebuilt business intelligence solutions that deliver intuitive, role-based intelligence to all members of an organization including senior executives, mid-level managers, and front-line employees.  So rather than developing custom business intelligence solutions for each business area and function, the use of Oracle BI Analytical Applications allows an organization the ability to rapidly configure a ready-built solution utilizing the complete Oracle BI Platform.

Oracle BI Platform / Analytical Applications

Oracle BI Analytical Applications come bundled with two main additional pre-built back-end repositories:
•  Business Analytics Warehouse
•  ETL (Extract-Transform-Load) Repository

The Business Analytics Warehouse (BAW) is a completely pre-built data warehouse that physically contains all of necessary dimension and fact table needed for the business intelligence applications. The BAW is fully-compliant with the dimensional modeling methodology developed by Ralph Kimball and supports many advanced techniques including slowly changing dimensions, conformed dimensions, aggregate tables, hierarchy tables, and surrogate keys.

The ETL repository includes all of the routines for extracting of data to a staging area, transforming the data into a common format, the loading of date into data warehouse tables, changed data capture, and seeding data for common dimensions. In addition, the powerful ETL repository consist of two main components, Informatica which is the ETL engine that contains the data integration routines, and the DAC (Data Warehouse Application Console) which is the “ETL orchestration tool” that controls application configuration, execution & recovery, and monitorring.




One Response to “Oracle Business Intelligence (BI) Analytical Applications”

  1. Reply Sourish Chatterjee says:

    I agree that Oracle BI Applications (OBIA) is perhaps the only complete prebuilt “BI Application” in the market today. With OBIA, Oracle has shifted the debate from “Build Vs Buy” to “Buy and incrementally build”. It is a fantastic springboard for firms to fast track themselves into a modern, scalable and extensible Business Intelligence platform. It significantly saves time in activities like DW design, back end ETL mapping and defining metrics and dashboards. Yet it’s open enough for firms to incrementally add custom content as per their specific requirements.

    Another area Oracle is focusing on is the tight integration of OBIA with transactional applications to provide users with a seamless experience while navigating between transactional and Analytic applications. In fact, for the soon to be released Oracle Fusion Applications, Business Intelligence is always available and an integral part of the application design. BI in Fusion Applications will be installed and setup together with the transactional Application. It will not be an afterthought or a separate project after the Application Go-Live. BI will be embedded within transactions screens and can be accessed and used to make tactical and operational decisions while performing transactions. This will enable organizations to become agile and respond better and quicker to opportunities and threats in the business environment as transactional applications become more “Intelligent”.

    Please visit my blog at

    — Sourish Chatterjee, Principal Consultant, Infosys Limited

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